AI-Native Venture Studio • Madison, WI

We build AI that works.

WiscAI is a Madison-based venture studio that helps leadership teams find where AI creates leverage — then builds it.

30+ products shipped. Enterprise to consumer. Clarity first, execution second.

The people closest to the problem can't get the solution built.

You're a marketing director who knows exactly what report you need. An ops lead who sees the bottleneck every day. A VP who's been asking for the same dashboard for 18 months.

The technology exists now. AI tools have made custom development fast, affordable, and accessible. But most companies are still waiting in line for IT or overpaying consultants who've never shipped a product.

We're different. We're builders. We love problems. And we're based in Wisconsin—which means low overhead, not low quality.

"IT says it's on the roadmap for Q3... of next year."
"The vendor demo looked great. Implementation took 14 months."
"McKinsey wants $400K for a 'readiness assessment.'"
"By the time we bought the tool, there was a better one."
30+
AI products shipped. Enterprise to consumer. Live in production.
60+
Members in Wisconsin's longest-running AI executive community.
6+
Industries served. Manufacturing, athletics, insurance, health, veterinary, finance.
Days
From idea to working prototype. Not quarters. Not months.

AI solutions for real business problems

Every project starts the same way: someone has a problem, nothing on the market fits, and they need it built — fast.

See all work
Client Work
RP
"Our billing specialist is retiring — and taking 30 years of knowledge with her"

Smart Billing & Invoice AI

Four concurrent AI projects for a commercial printing company. Invoice automation, AP OCR, smart accounting workflow. Replaced a retiring employee's entire workflow with AI.

4 Active Projects Manufacturing
Royle Printing
Client Work
RE
"We need personalized recovery plans for every athlete — at scale"

Athlete Recovery Platform

Multi-tenant recovery coaching platform serving university athletic programs. AI-driven daily assessments, personalized recovery plans, coach portal with team oversight.

2 Orgs Live Athletics
RecoverEdge
Product
HT
"We discussed it in the meeting — but nobody actually did it"

AI Meeting Intelligence

Records, transcribes, identifies speakers, extracts commitments and action items. Tracks the gap between "we discussed it" and "it happened."

Shipping Enterprise
HeldTo
+

Your Problem Here

Bring us your broken workflow. We'll show you what's possible in weeks, not quarters.

Fixed-scope pricing Weeks, not months Your team owns the code

30+ products across voice AI, document scanning, marketing automation, health, and more. See the full portfolio →

Big firm thinking. Midwest pricing.

We've led AI initiatives at Lands' End, advised Fortune 500s, and evaluated AI investments globally. Now we're based in Wisconsin—which means you get senior talent without the big-city markup.

  • Enterprise-grade solutions, not science projects
  • Portable code your team can own
  • Direct access to senior builders—no junior handoff
  • Low overhead = honest pricing
Big Consulting
6-12 months
to "assess opportunity"
WiscAI
2-4 weeks
to working prototype
Enterprise Software
$200K+/yr
license + integration
WiscAI
Custom fit
fraction of the cost

Wisconsin's AI leadership ecosystem

We don't just sell AI services — we've built the community around it. Two groups, different formats, one goal: practical progress on real work.

Learn more

AI Agent Innovation Group

60+ members. Every Tuesday, 12-1pm at StartingBlock Madison. The longest-running AI executive group in Wisconsin. Practitioners building together.

AI Leadership Breakfast Forum

Invitation-only monthly breakfast for VP/CIO/C-suite. Co-hosted with Steve Cretney (EVP, Colony Brands). Closed-door peer conversation.

Applied AI Leadership Cohort

Three-month hands-on program for leaders who want to use AI tools to solve real problems in their current roles. Not theory — practice.

Open to all levels

Advanced users sharpen their workflow. Beginners find permission to start simply. Everyone makes useful progress on real work.

Ready to build something?

Start with a conversation. 30 minutes, no pitch, no pressure. If we can help, we'll show you how. If we can't, we'll tell you that too.

No forms. No sales sequence. Just a conversation.

WiscAI

We love problems
Hey! I'm here to help you figure out where to start with AI — whether that's getting personal clarity, building something custom, or getting your team up to speed. What's on your mind?